Public Relations Job Descriptions
Ever wondered what it’s like to work in PR?
Jobs in the public relations industry are diverse, and range from being admin-based to being managerial in nature. Public relations job descriptions vary from company to company, as well as from one position to another.
What are the job descriptions for the different types of PR professionals?
First, let’s look at the general requirements for a job in the PR industry.
All public relations professionals are responsible for managing the reputations of the organisations for which they work. They usually make use of a wide variety of media platforms to communicate – and build relationships – with the relevant stakeholders (including employees, customers/clients, suppliers, the media, and the public).
In a public relations role, you may be expected to perform any of the following duties:
- Drafting and/or overseeing internal and external communications
- Defining and analysing a target audience
- Creating marketing content
- Planning and promoting events
- Managing media campaigns
- Preparing and implementing crisis response plans
This is just a general overview – there are many specific activities that you may be expected to perform, depending on the nature of your role.
So what do the various public relations professionals do?
As you can see in the table below, not all professionals in the public relations industry necessarily do the same thing. Many of the titles and roles can overlap, depending on the nature of the business and the type of role in which one is employed.
Here is a brief guideline to explain some of the different job roles in the field of PR:
|Job title||Job Description||Requirements|
|Public Relations Manager||A Public Relations Manager plays a mid- to senior-level role in an organisation or PR department. He or she is responsible for managing the reputation of an organisation or individual, and may be required to supervise junior PR staff members. A Public Relations Manager’s specific duties vary from one organisation to another, and may range from drafting disaster response plans and recruiting junior PR employees to writing PR content and arranging press conferences.|
|Public Relations Assistant|
A Public Relations Assistant position is an entry-level position that involves providing assistance and support to the senior members of a PR team so that they are able to carry out their tasks and responsibilities effectively. Some of the tasks that a PR Assistant might be required to perform (depending on the organisation for which he or she works) include the following:
|Communications Officer||A Communications Officer could be responsible for internal and/or external communication within an organisation. He or she may be responsible for tasks such as drafting e mail newsletters, responding to queries and complaints, drafting and implementing communications policies, and posting on social media platforms.|
Is PR a good career choice for you?
Working in the public relations industry is a good choice if you regard yourself as someone who:
- Is always willing to take on new challenges
- Can communicate effectively with people at all levels
- Is willing to embrace change
- Works well under pressure
- Has a strong sense of responsibility