Advertising and Marketing Management Courses
Oxbridge Academy Skills Certificate: Digital Marketing
Information
This introductory course will familiarise you with the definitions, terms and concepts of digital media in relation to digital marketing, and give you a broader understanding of the different types of digital media used in marketing communication.
Studying this course may be a good option if:
- You are considering a career in marketing and would like to gain a better understanding of what digital marketing entails.
- You are currently in a junior marketing position, and you want to improve, enhance, or update your skills.
- You are employed in a different role, and you want to make a career transition to marketing.
Course code:
CER2020-01
Accreditation status:
This is a non-accredited Short Learning Programme.
Course duration:
8-12 months
Entry requirements:
- No matric
Subjects covered:
- Marketing in a Digital Age 1
- Module 1: Introducing digital media and digital marketing
- Module 2: Digital marketing strategy, development and digital channels
- Marketing in a Digital Age 2
- Module 3: Content, search and digital push marketing
- Module 4: Social media, video and affiliate marketing
- Module 5: Big data
Assessment and award:
- Students are required to complete 2 assignments.
- There are no exams for this course.
Upon completion of this course, students will be awarded an Oxbridge Academy Skills Certificate: Digital Marketing from Oxbridge Academy.