This introductory course will familiarise you with the definitions, terms and concepts of digital media in relation to digital marketing, and give you a broader understanding of the different types of digital media used in marketing communication.

Studying this course may be a good option if:

• You are considering a career in marketing and would like to gain a better understanding of what digital marketing entails.
• You are currently in a junior marketing position, and you want to improve, enhance, or update your skills.
• You are employed in a different role, and you want to make a career transition to marketing.

CER2020-01

This is a non-accredited Short Learning Programme.

8-12 months

• No matric

•  Marketing in a Digital Age 1
  • Module 1: Introducing digital media and digital marketing
  • Module 2: Digital marketing strategy, development and digital channels
• Marketing in a Digital Age 2
  • Module 3: Content, search and digital push marketing
  • Module 4: Social media, video and affiliate marketing
  • Module 5: Big data

• Students are required to complete 2 assignments.
• There are no exams for this course.

Upon completion of this course, students will be awarded an Oxbridge Academy Skills Certificate: Digital Marketing from Oxbridge Academy.

TOTAL PRICE:

R 8 000.00

Registration Fee:

R 500.00

Course Price (Excl. Reg Fee):

R 7 500.00

Monthly Installments:

R 500.00 X 15 months

Please note that the registration fee shown applies to South African students only. Foreign students are required to pay a non-refundable R2400 deposit instead of a registration fee.

Other Advertising and Marketing Management Courses

• Oxbridge Academy Short Course: Advertising Management
• Oxbridge Academy Short Course: Marketing Management
• Oxbridge Academy Skills Certificate: Marketing Management
• Oxbridge Academy Skills Certificate: Social Media