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Advertising and Marketing Management Courses

Oxbridge Academy Skills Certificate: Digital Marketing

Information

This introductory course will familiarise you with the definitions, terms and concepts of digital media in relation to digital marketing, and give you a broader understanding of the different types of digital media used in marketing communication.

Studying this course may be a good option if:

  • You are considering a career in marketing and would like to gain a better understanding of what digital marketing entails.
  • You are currently in a junior marketing position, and you want to improve, enhance, or update your skills.
  • You are employed in a different role, and you want to make a career transition to marketing.
Course code:

CER2020-01

Accreditation status:

This is a non-accredited Short Learning Programme.

Course duration:

8-12 months

Entry requirements:
  • No matric
Subjects covered:
  •  Marketing in a Digital Age 1
    • Module 1: Introducing digital media and digital marketing
    • Module 2: Digital marketing strategy, development and digital channels
  • Marketing in a Digital Age 2
    • Module 3: Content, search and digital push marketing
    • Module 4: Social media, video and affiliate marketing
    • Module 5: Big data
Assessment and award:
  • Students are required to complete 2 assignments.
  • There are no exams for this course.

Upon completion of this course, students will be awarded an Oxbridge Academy Skills Certificate: Digital Marketing from Oxbridge Academy.

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