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Advertising and Marketing Management Courses

Oxbridge Academy Skills Certificate: Marketing Management

Information

This IIE-endorsed certificate familiarises you with the theories, principles, processes, and concepts of marketing in the business environment.

Studying this course may be a good option if:

  • You are currently working in marketing, and you want to improve, enhance, or update your skills.
  • You are employed in a different role, and you want to make a career transition to marketing.
  • You have just completed Matric, and you are considering a career in marketing.
Course code:

CER4017-04

Accreditation status:
This is a non-accredited Short Learning Programme endorsed by The Independent Institute of Education (IIE).
Course duration:

8 -12 months

Entry requirements:

No Matric

Learning outcomes covered:
  • Learning Unit 1: The World of Marketing
  • Learning Unit 2: The Marketing Environment
  • Learning Unit 3: Consumer Behaviour
  • Learning Unit 4: Market Segmentation, Targeting and Positioning
  • Learning Unit 5: Product Decisions
  • Learning Unit 6: Branding Decisions
  • Learning Unit 7: Marketing Communications Management
  • Learning Unit 8: Cyber Marketing and Digital Marketing
  • Learning Unit 9: Pricing Decisions
  • Learning Unit 10: Distribution Management and Retailing
Assessment and award:
  • Students are required to complete 2 assignments.
  • There are no exams for this course.

Upon completion of this course, students will be awarded an Oxbridge Academy Skills Certificate: Marketing Management from Oxbridge Academy.

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