Advertising and Marketing Management Courses
Would You Like To:
Learn how to create effective marketing strategies?
Learn how to promote a brand effectively to its target audience?
Learn how to conduct market research?
Learn how to communicate with your target audience?
Why Choose Our Course?
You can complete your course from the comfort of your own home.
You can ask an industry-expert tutor for help if you get stuck with your coursework.
You will gain valuable skills in advertising and marketing management.
You will be able to choose whether you want to pay your course fees upfront or in monthly instalments.
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Short Learning Programmes
These non-accredited skills courses introduce you to the field of advertising and marketing management, and equip you with fundamental knowledge and skills in this field, without requiring you to write any exams.
Short Learning Programmes (Endorsed by the IIE)
This course is also non-accredited, but is endorsed by The Independent Institute of Education (IIE).
National Qualifications (N4-N6) Leading To Diplomas
The N4 – N6 courses are registered on the National Qualifications Framework (NQF). These courses lead to formal qualifications, and prepare you for a career in Advertising and Marketing Management. If you have completed your N6 level and can provide evidence of 18 months of relevant practical experience, you may be eligible to apply for – and receive – a National Diploma.
National Certificate: N4 Marketing Management
National Certificate: N5 Marketing Management
- Accredited by: QCTO
- SAQA ID: 66952
- Duration: 12 Months
- Requirements: N4 Marketing Management
National Certificate: N6 Marketing Management
- Accredited by: QCTO
- SAQA ID: 66996
- Duration: 12 Months
- Requirements: N5 Marketing Management
What skills do you need to succeed in Advertising and Marketing?
Advertising and marketing management is a diverse field that requires people to fill various roles. The skills you need to succeed will therefore depend on your specific role within an advertising or marketing team.
If your focus is on market research and market segmentation, for example, you will need strong numerical skills, and if your focus is on creating advertisements, you will need artistic skills and an eye for detail.
The following skills, however, will help you to succeed in any advertising and marketing management position:
- Communication skills
- Leadership skills
- Strategic planning skills
- Time management skills
It will also help if you have a basic understanding of what motivates people to take specific actions, such as buying a specific product or service.
What does Marketing and Management involve?
Advertising and marketing management combines business skills with creativity to generate interest in products and services, as well as to develop brand images.
The activities involved in advertising and marketing management depend on a variety of factors, including the size of the company, the industry in which the company operates, and the nature of the products and services being marketed.
Some of the most common activities include:
Carrying out market research to identify target markets.
Segmenting target markets to deliver customised marketing messages.
Planning advertising and marketing campaigns in line with the overall company strategy.
Monitoring trends in the industry.
Building brand images.
Supervising advertising and marketing staff members, and/or liaising with other parties involved in advertising and marketing campaigns.
Reporting on research findings and outcomes of campaigns.
Modern advertising and marketing practices involve making use of websites, search engine marketing, social media marketing, and mobile apps in addition to traditional print media, radio and television marketing. As an advertising and marketing manager, you therefore need to keep up with the new developments and trends in relation to each of these platforms.
Career Opportunities in Advertising and Marketing Management
As a constantly-evolving field, advertising and marketing management is an exciting field to work in. It presents you with a broad range of career opportunities in areas such as market research and analysis, brand management, digital marketing management, advertising account management, and media strategy management.
Before you can take up a management role, you will need to gain relevant experience, usually by starting out as a junior employee in a marketing agency or department.
Generally speaking, a career in advertising and marketing management will suit you if you are creative, friendly, inquisitive, able to see the bigger picture, and willing to take calculated risks.