- Do you have a passion for public relations?
- Would you like to understand the relationship between marketing and public relations?
- Are you interested in learning how media relations are managed?
If you have answered ‘yes’ to the questions above, then a career in public relations might suit you well. Carry on reading to find out what it’s like to spend a day in the life of a public relations officer.
Being a public relations officer will require you to be a multi-skilled employee in your workplace, because you will have quite a variety of tasks and responsibilities to deal with on a daily basis. These may include:
- Responding to queries and emails
- Reading up on the latest industry news
- Checking the level of interaction on social media and other online platforms, and replying where necessary
- Gathering data and writing reports
- Attending meetings
- Writing and editing case studies, speeches, press releases, articles, annual reports, and internal communication documents
- Updating information and engaging with customers, clients, and other relevant stakeholders on various online platforms, including the company website and social media platforms
- Building professional networks
- Engaging with the media
This is only a broad overview of the types of things that might be included in your daily work.
To give you an even clearer idea of the type of work that you may be required to do:
Here is an example of the steps involved in a single activity that you might be required to complete:
You have been asked to arrange a press conference to announce the launch of a new product. As the public relations officer, your responsibilities could be to:
- Identify and book a suitable venue for the press conference
- Arrange for photographers, videographers, and journalists to attend
- Arrange catering for the event
- Send out invitations to the relevant parties
- Prepare the scripts for the press conference
- Write a press release covering the upcoming product launch
- Announce the press conference on social media
- Arrange for live social media coverage of the press conference (if it would be appropriate in the circumstances)
- Arrange for someone to answer questions after the press conference
The PR working environment
As a public relations officer, you will usually be based in an office, though you will frequently be required to travel to meetings, conferences, and events. Depending on where you work, you may be required to travel locally, nationally, and/or internationally.
While your employment contract will stipulate your working hours, you will most likely be required to work normal office hours, as well as to be available after hours (including weekends) to meet deadlines, or to attend events. Some jobs may even require you to work shifts, but this is not the norm in the industry.
Since your main responsibility will be to build and manage the reputation of an organisation (or organisations), you will be required to interact frequently with other people, including members of the media.
When you work in PR, no two days are the same, and the work is likely to be a challenge. Your phone is usually never switched off, just in case there is a work-related emergency that you need to attend to. That being said, the work is often rewarding.