With the development of new technologies, a whole new range of career opportunities have become available to accommodate these developments. In the field of marketing alone, the internet has given rise to a wide variety of job opportunities and new areas of specialisation.

To illustrate this point, here are 5 marketing careers you probably didn’t know existed:

1. Marketing Technologist

A marketing technologist is responsible for introducing and implementing new tools and software programs within an organisation. He or she is also responsible for evaluating these tools based on their performance within an organisation. One of the main aims of a marketing technologist is to figure out which tools would best fit into the bigger marketing strategy of a particular organisation.

2. Content Marketing Specialist

A content marketing specialist is responsible for determining which types of content will be most suitable for getting people interested in a specific service, product, or event. Content can include anything from written material such as blog posts, to more visual material such as videos, infographics, and SlideShare presentations.

3. Sensory Brander

A sensory brander has an important role to play within marketing and/or product development teams. He or she is responsible for making sure that all the sensory features (not only the visual) of a product are appealing to customers. For example, the sensory brander would work on elements such as the sound that a car door makes when it closes, the colour of a restaurant’s furniture, or the type of music that is played in a retail outlet.

The sensory brander must understand how the different senses work together to form the overall customer experience.

4. Managing Editor

Due to major changes in the marketing industry, many organisations now need someone to help plan their content on a more strategic level. The managing editor fulfils this role by establishing the needs of the brand and then assigning responsibility for the creation of the required content to relevant parties within the company. A big part of a managing editor’s role would be to create an annual editorial calendar to show how all the content will eventually tie together.

5. Growth Hacker

A growth hacker’s role is to find more leads for an organisation, as well as to find ways of turning these leads into customers.

National Certificate: N4 Marketing Management