Marketing assistants help businesses develop, implement and maintain effective marketing strategies. They support the marketing team in tasks ranging from conducting market research to creating engaging social media content. Here are the top 5 essential roles of a marketing assistant:

1.      Conducting Market Research

One of the primary roles of a marketing assistant is to conduct market research which involves gathering and analyzing data on consumer behaviour, industry trends and competitors.  Through thorough research, marketing assistants can provide valuable insights that help the marketing team make informed decisions about product development, pricing, and promotional campaigns.

2.      Assisting with Marketing Campaigns

Marketing assistants play a crucial role in helping to develop and execute marketing campaigns. They work closely with the marketing team to create engaging content, design marketing materials, and manage social media channels. They also track the success of campaigns and provide feedback to the team to continually improve marketing strategies.

3.      Coordinating Events

Marketing assistants coordinate events like trade shows, product launches, and other promotional activities. This involves liaising with vendors, booking venues, managing logistics, and ensuring things run smoothly. Successful event coordination requires excellent communication and organizational skills and the ability to work under pressure.

4.      Managing Social Media Channels

Social media is vital for successful marketing strategy in today’s digital age. Marketing assistants are often responsible for managing social media channels, creating and scheduling posts, responding to customer inquiries, and monitoring engagement metrics. By creating engaging content and maintaining a visible social media presence, marketing assistants help businesses build brand awareness and drive customer engagement.

5.      Tracking and Reporting

Finally, marketing assistants play an essential role in tracking and reporting on the success of marketing campaigns. This involves collecting and analyzing data on key performance metrics, such as website traffic, email open rates, and social media engagement. By tracking these metrics, marketing assistants can provide valuable feedback to the marketing team and identify areas for improvement.

Upskill at Oxbridge Academy

We have various course qualifications for those interested in the Advertising and Marketing field. Our courses cover the essentials, from market research and campaign development to social media management and data analysis. Learn to craft compelling content, understand your target audience, and measure the success of your efforts. Become a brand champion and launch your career in this exciting and ever-evolving field. Enrol today!


Marketing assistants help businesses develop and execute effective marketing strategies. By conducting market research, assisting with marketing campaigns, coordinating events, managing social media channels, and tracking and reporting on key performance metrics, marketing assistants help businesses build brand awareness and drive customer engagement. To be successful in this role, marketing assistants need to be highly organized, creative and have strong communication skills.