Whether you have years of experience in marketing, or whether you are fresh out of school and ready to start your first marketing job, you want to stand out in that job interview. You want to be the candidate who is memorable and who will form a valuable part of the team should you get the job. So, how do you go about acing your marketing interview?


Here are 3 tips that can help you make the right first impression:

1. Make time to learn as much as you can about the company

To ensure that you make a good first impression at your job interview, do thorough research about the company and the position. It is also in your interest to know about the people interviewing you. Ensure that you know what the company is about, what their values are, what the company culture is, and who their target market is. This knowledge will help you drive a structured and well-informed discussion with the marketing recruiter. It will also enable you to show your understanding of the company and how you would fit in.

Tip: Anna Wymes is a Senior Recruitment Specialist at Rightfit.ie, and she shared the following with digitalmarketinginstitute.com:
“It’s important that you know the sector so lots of research into the industry, the company and competitors is required. In digital it is very easy to do your research so there is no excuse not to have this done – absorb yourself in all the tools and trends (and try not to get overwhelmed with information overload!).”


2. Show the employer how they can profit from hiring you

Proving that a company can profit from hiring you is about showing them that you can solve problems and achieve results. One way to do this is by using examples of how you have solved problems in the past. Explain how you went about solving the problems, and mention what the results were. This gives your employer a clearer idea of how you apply your skills.

Where relevant, you can also mention any major achievements or awards.

Tip: Jane Creaner-Glen, who is head of recruitment and HR at the Digital Marketing Institute, shared this tip on digitalmarketinginstitute.com:
“Numbers are great. Be specific! Talk about your key achievements in your previous roles – what you did, how you did it and what was the result. Think of the core skills that will be required to do this job and prepare examples to showcase those skills in the interview.”


3. Take advantage of training and certifications

Marketers who want to stay ahead in their industry invest in their skills development. This does not have to cost you money; you can do this by taking advantage of free online training and certifications that help you keep up with the latest developments in your industry. These courses can boost your CV, and you can use this skills development to your advantage by talking about it in your interview and explaining how you can apply your new skills to the job.

Tip: Jane Creaner-Glen gives this further advice on digitalmarketinginstitute.com:
“The job market is still very competitive so you need to differentiate yourself by getting as much hands-on experience as possible as this is what will make you stand out from the crowd. The person who gets the job is the one who wants it the most so be passionate about your area but show a real practical application of that passion.”


Starting or progressing your career in the marketing field starts with making the right impression in your interview. Hiring managers in the marketing industry look for specific attributes and skills in candidates. This means you have to present yourself and your skills in a manner that shows that you are who they are looking for. Remember to do thorough research about the company and the people who will be interviewing you. Stay up to date with developments in your industry by taking advantage of free certifications that can help you boost your knowledge, and your CV.


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